If a font is specified on a website but not installed on the viewing device, it will be displayed using a local font rather than the specified design font.

With Web fonts it is possible to ensure that views are displayed exactly as intended by the designer on any device, as font files from the Web server are used regardless of the viewer environment.

Using letters as images is a common way to represent your design but Web fonts offer a wealth of advantages: characters can be copied and pasted on any device, they facilitate responsive web design, and they improve SEO effectiveness.